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April 30, 2012
By: TOM BRANNA
Editor
• Redken 5th Avenue NYC has re-launched its Style Station mobile phone application. The app, which initially launched in January 2011 at the Redken Symposium, already has more than 20,000 downloads. This strategic upgrade has been timed for the launch of Chromatics, Redken’s new Prismatic Permanent Color line, according to the brand. With Style Station 2.0, stylists can access thousands of hair color formulas featuring new Chromatics Prismatic Permanent Color and they will also be able to cr...
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